Wednesday, January 19, 2011

Are we Seeing the Death of Christian Media?

From an article in titled "The Death of Christian Media", here is an interesting insert.

"We have created a phenomenal subculture with our own media, entertainment, educational system, and political hierarchy so that we have the sense that we’re doing a lot. But what we’ve really done is create a ghetto that is easily dismissed by the rest of society".- Bob Briner, Roaring Lambs

Collide covered both sides of the issue, but the article does point to a deep divide in the world of Christian music. Should it continue to exist as a niche industry? Should Christians move more into mainstream music? Can the business model hold up? Should it?

In a feature story in Christianity Today magazine on the issue, music marketing consultant Mark Joseph pointed out:

“…The real question is, why should bands have to follow such a circuitous path in order to be in a position to be heard by the mainstream music culture? And for bands like Mute Math who do follow that path, it’s counterproductive to then be marketed as a Christian band. Think of it this way: Would a plumber advertise himself as a 'Christian plumber' if he wanted to serve both believers and non-believers? Perhaps, but then, many non-Christians with clogged toilets might not hire him because of that designation. But if he simply presents himself as a 'plumber'—still intending to do a great job and prepared to discuss his faith with any interested clients—he’s likely to get more business, earn a better living, and interact with more non-believers. Using 'Christian' as an adjective— whether you’re a plumber or a musician—is little more than a weapon, used to beat back people who might otherwise be interested in the service or product offered, but upon hearing that it is 'Christian' are no longer interested.”

To read more click here.

Wow, this definitely opened up my eyes to see how things are changing in the Christian Music industry.

What do you think about the Christian Music Industry? Is there a death taking place in this industry? Should Christians move more into mainstream music? Would love to hear your take on this.



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